In these days of technological advancement, it is imperative for private practitioners, especially physical therapists, to have an online presence. Michael Milnes of Rochester, MN has been practicing for the past 18 years, and in that time has gone from using old-school methods of spreading the word to using the internet to give his patients another source of vital information. Throughout his career, he has always had a healthy appreciation for technology and rightly thinks it has a place in modern physical therapy clinics.
According to Michael Milnes, often the first step is getting an appropriate domain name for the website. The domain name is the term people input into their browser in order to access the site. The domain name has to be something simple but memorable, as it will likely be the same name you use on the marketing material.
With a myriad of domain name “registrars” available online, registering a domain name is quite easy. “Without getting too technical, just search for an available domain, select the most suitable and pay for it,” he says. The good thing about domain names is they can be as creative as you want them to be, and can even include the location name.
Away from the domain issue, Michael Milnes advises private practices to invest in creating websites worthy of a visit. “The home page should be simple and easy to navigate. Of course, do not forget to have your phone number, email address and location displayed in a prominent place on the site.”
Read more at Michael Milnes Rochester MN Academia